General Fashion


New non-profit helps local fashion designers launch their business

There is a new non-profit in town by the name of Fashion Incubator San Francisco at Macy’s Union Square which will nurture and support local fashion designers. This exciting new organization will help keep localfashion designers in San Francisco by giving them local business contacts, tools and resources to help keep their creative juices flowing while launching their business. 

San Francisco has always been on the forefront of the American fashion industry, after all, it is the home of denim pants! Levi Strauss launched the pants that have been coveted by Fashionistas for a century. California Casual? Launched in the San Francisco Bay Area. Business Casual? Launched in the Bay Area by the high tech industry. Oh yeah, the Bay Area ooozes fashion. 
The incubator, also known as FISF, will launch a “Designer in Residence” program to coincide withFashion’s Night Out this upcoming September. This exciting program will house six local designers and give them a premiere workshop space inside of Macy’s Union Square’s offices. This will allow the six lucky designers to grow their business and create their lines while under the mentorship of the program. Love it!
To learn more about this exciting new non-profit, please visit fashionincubatorsf.org. 
To read the news article written by Cathy on Examiner.com, please click here.

Patriotic fashion for the 4th of July weekend

The 4th of July weekend is fast approaching and Fashionistas throughout the country are putting together their patriotic outfits for BBQ’s, county fair’s, parade watching and fireworks viewing. One of the common themes with every 4th of July activity is that the weather is warm, the colors are red, white and blue and there will be walking involved.

Dressing for the weather is the easiest part of assembling a patriotic ensemble for the 4th of July. In general, shorts, tee-shirts and tank tops are in order. Sometimes including all three key colors can be a challenge, so many fashion-savvy patriots may opt for blue and white ensembles or all red looks. Regardless of the color mix, the biggest challenge is finding footwear that is not only patriotic but comfortable enough for standing, walking and keeping dirt off a perfect pedicure.

If attending a county fair, such as the Marin County Fair, the one thing to remember is that there is not going to be very much pavement. The ground is dirt and there may be some hay strewn about. This means those sparkling red Christian Louboutin’s will not be appropriate footwear for riding on the Ferris wheel, petting a few goats and eating funnel cakes. In order to enjoy the fair, Fashionistas everywhere will need closed toe shoes that are, <<gasp>> flat!

Yes, flat shoes with closed toes work best at the country fair, despite the fact that they can never be as fabulous as those new suede Prada pumps sitting on your bedroom floor. In order to stay comfortable and have a fabulous time, tennis shoes such as canvas Converse shoes, which can be found at Target or Tom’s shoes work really well for messy feet situations and a lot of standing and walking.

Whatever your plans are for this fabulous holiday weekend, have fun, stay safe and of course, be fabulous!